TU-E

TU-E / A CULTURAL PRACTICE

The work behind the moment.

Human creates the moment.Silicon makes it eternal.

TU-E / A CULTURAL PRACTICE

The work behind the moment.

  1. Professional lineage begins
  2. TU Entertainment formally established in Kaohsiung

TU-E is a cultural and live-entertainment practice shaped by more than three decades of international experience.

Julian Tu’s professional lineage began in 1988. TU Entertainment was formally established in Kaohsiung, Taiwan, in 1999.

Across Asian markets, we bring together artistic ambition, production discipline, and cross-regional understanding to create live experiences with lasting cultural presence.

We do not treat a performance as a transaction.We treat it as a moment that deserves to endure.

Read the TU Entertainment entity definition ↗
Close view of cello wood beside a burgundy theatre curtain.

PRACTICE

Four forms of work. One standard of care.

TU-E brings cultural ambition, production discipline, and long-term partnership into every live experience.

04

Theme Parks & Immersive Experiences

Selected records in theme parks and immersive experiences.

View selected records

The format may change. The responsibility does not.

RAKI / A CONTINUITY PRACTICE

What is remembered must remain traceable.

RAKI — Reality-to-AI Knowledge Infrastructure — is TU-E’s developing long-term framework for connecting lived cultural work with structured, traceable context.

It brings together people, performances, places, decisions and source materials so that a moment is not only remembered, but can remain understandable across time.

  1. 01Observe
  2. 02Structure
  3. 03Continue

The purpose is not to replace the human moment.It is to help its meaning endure with care, evidence and context.

Human experience. Structured memory. Future context.

Place RAKI in the TU Entertainment entity context ↗
Theatre curtain and backstage rigging.

PEOPLE & PROJECT HIGHLIGHTS

People who carry the work forward.

A cross-regional practice shaped by production, cultural direction, music, immersive experience and legal care.

Phillip Byrne

Veteran International Producer / Global Director of Events & Entertainment

Veteran international producer and global director of events and entertainment.

9 documented project records

View selected projects ↗

Benjamin Lin

Top Asian Music Producer & Acclaimed A&R Director

Music production and A&R direction, with recorded collaborations including Leon Lai, Eason Chan, Kelly Chen, Miriam Yeung, Ronald Cheng, Andy Hui, Jeff Chang and Priscilla Chan.

3 documented project records

View selected projects ↗

Zhong Kaize

Top Asian Entertainment Producer & Theme Park Creative Director

Work across musical theatre, live entertainment concepts, parades, opening events, immersive and digital IP.

5 documented project records

View selected projects ↗

Rod Miller

Top Asian Entertainment Legal Counsel / Core Legal Counsel for TU Entertainment Group

Contract negotiations, copyright, venue agreements, sponsorship, labour matters, cross-border regulation, and live entertainment and sports legal affairs in Asia.

4 documented project records

View selected projects ↗

SELECTED PROJECTS

Recorded work, held in context.

Live Entertainment / Performing Arts / Music & A&R / Immersive IP / Global Events / Legal & Market Access

Archival papers and a metal clip on dark green fabric.

TU-E / PROJECT ARCHIVE

37 documented project records

JULIAN TU — FULL SELECTED RECORD

LIVE ENTERTAINMENT

Michael Jackson — Dangerous World Tour, Taiwan
1996
Harlem Globetrotters — Taiwan
1997
Ricky Martin — Taiwan
1998
David Copperfield — Cross-Strait Tour
2001–2002 / 46 shows across Beijing, Shanghai, Guangzhou, Shenzhen and TaipeiView project record ↗
David Copperfield — China Tour
2004 / Beijing, Shanghai, Changsha, Nanjing and Hangzhou
TWINS — Shanghai
2005
Rene Liu — Shanghai
2005
Leehom Wang — Shanghai
2006
Official ABBA Tribute Concert — China Tour
2011–2012
Live Nation China, Shanghai — General Manager
2013–2014 / Including Pet Shop Boys, The Killers and Alicia Keys China tours

PERFORMING ARTS

Lord of the Dance — China
2004
The Sound of Music — Hangzhou
2005
Luciano Pavarotti — Farewell World Tour, China
2005
Thriller Live — China Tour
2010

PHILLIP BYRNE — FULL SELECTED RECORD

LIVE ENTERTAINMENT

Jennifer Lopez — Dubai World Cup Opening Ceremony
Overall head of project, event, production and artist liaison
Lady Gaga — Dubai Stadium Concert
Head of production

GLOBAL EVENTS

U2 — Global Live Stream Event
Electric Lady Studios / Head of production and management
US Presidential Visit to Saudi Arabia
Senior producer
GCC Summit, Riyadh
Senior producer
G8 Summit
Lead designer and production manager for live music showcase
Bahrain Ministry of Culture — Land of Eternity
Project management, event production and global logistics

SPORTS & MAJOR EVENTS

Rio Ferdinand Testimonial Match, Old Trafford
Project and event manager, global stream
London 2012 Olympic & Paralympic Games
Venue, personnel and logistics

BENJAMIN LIN — FULL SELECTED RECORD

MUSIC & A&R

Jacky Cheung — True Love (New + Greatest Hits Album)
Producer
Jacky Cheung — Can’t Forget You
Producer
You Are the Most Precious
Songwriter and duet partner

ZHONG KAIZE — FULL SELECTED RECORD

IMMERSIVE IP & LIVE ENTERTAINMENT

Avenue Q — London West End
Performer / 2005–2009
The King and I — Anniversary Production
Performer / 2005–2009
Shanghai Disney Resort
Associate Creative Director, Entertainment / 2012–2017
Universal Beijing Resort
Senior Show Director / 2020–2022
Shanghai Film Group
Senior Consultant / 2022–2023

ROD MILLER — FULL SELECTED RECORD

LEGAL & MARKET ACCESS

Bon Jovi — Asian Touring
Entertainment legal support
David Copperfield — Asian Touring
Cross-border entertainment legal support
Real Madrid C.F. — Asian Commercial Activities
Sports and entertainment legal support
Warner Bros. on Ice
Live entertainment legal support

EVENT CALENDAR

What is coming into view.

The Immersive Pixar Experience

Kaohsiung, Taiwan / Dec 2026 – Apr 2027

Step into your own extraordinary adventure.

CONTACT

TU‑E / START A CONVERSATION

In conversation.

TU Entertainment
Website: www.tu-e.com
Tel: +886 07 3553030

Kaohsiung Office
8F, No. 122, Nansheng Street, Nanzi District, Kaohsiung City, Taiwan
台灣高雄市楠梓區楠盛街122號8樓

Taichung Office
11F-2, No. 76, Section 3, Taiwan Boulevard, Taichung City, Taiwan
台灣台中市台灣大道三段76號11-2

The next live moment begins with an accurate conversation.